November 21, 2025
You finally found a home you love in Whitefish Bay, and the seller is asking for earnest money. How much should you offer, when is it due, and what happens if the deal falls through? These are smart questions to ask before you write an offer. In this guide, you’ll learn how earnest money works in Wisconsin, what is typical on the North Shore, and how to structure a strong offer without taking on unnecessary risk. Let’s dive in.
Earnest money is a buyer’s good‑faith deposit tied to the purchase agreement. It shows the seller you are serious and is held in a trust or escrow account until closing. If the sale closes, the deposit is credited toward your down payment or closing costs. If you end the deal under a valid contract contingency and meet the notice rules, the deposit is typically returned to you.
Because it is part of the contract, refundability depends on the contingency language and remedies in your offer. A larger deposit can make your offer stand out, but it also increases what you could lose if you miss deadlines or default.
Most Wisconsin transactions use the WB-11 Residential Offer to Purchase and related forms. Your offer will identify who holds the funds, such as the listing broker, your broker, or a title or escrow company. The form also sets the deadline to deliver the deposit, often within a few business days after acceptance.
Contingencies drive refundability. Common clauses include inspection, financing, appraisal, title, and sometimes the sale of your current home. If you terminate within a contingency window and follow the written notice steps in the contract, you generally get your earnest money back.
Seller remedies for buyer default are defined in the contract. Some agreements allow a seller to keep the earnest money as liquidated damages. Others allow the seller to pursue additional damages. The specific remedy depends on what is selected in your signed offer.
Wisconsin brokers who hold client funds must keep them in trust accounts and provide proper handling. Ask for a receipt or confirmation that your deposit was received and placed in the named trust or escrow account.
There is no single rule, but many industry sources describe earnest money as commonly around 1% to 2% of the purchase price, with variations by market conditions. In competitive settings, buyers sometimes go higher.
Here are simple, North Shore–style examples to frame expectations:
Local norms shift with inventory and demand. Your agent can help you tailor the size of your deposit to the competition on a specific Whitefish Bay property.
How refunds work in practice:
You can write a stronger offer without taking on more risk than you intend. Consider these levers:
Before you write an offer:
When preparing the offer:
After acceptance:
If issues come up:
Before sending any money, confirm wiring instructions directly with the title or escrow company using a trusted phone number. Be cautious of email or text messages that suggest last-minute changes. When in doubt, stop and verify. Keep your confirmation and receipt for your records.
Earnest money is both a signal and a safeguard. In Whitefish Bay, a well-sized deposit, clear timelines, and strict attention to notices can help you write a competitive offer while preserving your protection. If you want a game plan tailored to the competition on a specific North Shore listing, connect with a local expert.
Ready to talk strategy for your next offer? Reach out to Brynn Woll to walk through deposit amounts, timelines, and a step-by-step plan that fits your goals.
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